Virtual event platform
B2B SaaS
Result
300 leads per month from US & EU to 40+ paying clients Lead-to-sale conversion 2% to 7% #3 Product of the Day on Product Hunt
Discovery & Strategy
We began with an in-depth discovery phase, which included a brand audit, competitor research, and collaborative workshops with the best studio’s co-founders. Through this process, we uncovered their desire for a calm, structured identity that echoes their architectural way of approach. Together we defined the tone and mood of the brand as clean grounded and sophisticated. We then mapped out a design at the directions rooted in architectural geometries, timeless typography, and a refined earthy color palettes, laying the foundations for the visual identity and website to follow.
It became evident that their brand needed to be quiet, intelligent, and structured—mirroring the way they approach spatial design. We had a strategy around a concept we called “Architectural Presence”: a blend of clarity, restraint, and identity. This helped steer the direction for both branding and digital design decisions, setting a strong conceptual backbone for all creative work ahead.
Website Design, Branding
30th May 2025
Creation & Deliverables
The branding phase was rooted in simplicity with intention. We created a minimal yet distinctive logomarks that subtly referenced drafting symbols and spatial structure. The logotype used custom letterforms to communicate precision and uniqueness, while the visual systems incorporated grid layouts, white space, and neutral tones to reflect their architectural philosophy.
At the close of the project, we delivered a complete brand kit: logo suite, brand guidelines, stationery design, and fully editable Figma files for social and presentation materials. This ensured consistency whether they were pitching to clients, publishing a press feature, or sharing updates online. For the website, we handed over a clean Web flow build with documentation and a training session for their internal team. We also provided a backup Figma prototype, ensuring the design system could scale or migrate to other platforms in the future. The launch marked a new chapter for Archin—where design and communication finally spoke the same language.
(Client Review)
Franklin turned Archin Design Studio’s ideas into clean brand. and perfectly aligned with our vision
John Watson
Founder, Archin Design Studio
(Project)
